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Thursday, May 9, 2013

Facebook becoming increasingly popular in India and Brazil

An expanding user count in India and Brazil helped the world's largest social networking site Facebook to increase its monthly active users (MAUs) to a whopping 1.11 billion in the first quarter of 2013.

The ubiquitous social networking platform's MAUs rose by 23 per cent in January-March quarter of 2013 compared to the year-ago period.

MAUs are a measure of the size of its global active user community.

MAU's in India doubled to 78 million in Q1 2013 compared to Q1 2012, while the users in Brazil rose by 62 per cent to 73 million during the same period.

"As of March 31, 2013, we had 1.11 billion MAUs, an increase of 23 per cent from March 31, 2012. Users in Brazil and India represented key sources of growth in the first quarter of 2013 relative to the prior year," Facebook said in a filing to the US Securities Exchange Commission (SEC).

The US-based firm defines MAUs as a registered Facebook user who logged in and visited Facebook through the website or a mobile device or took an action to share content or activity with his/her Facebook friends or connections via a third-party website that is integrated with Facebook, in the last 30 days as of the date of measurement.

"We had 73 million MAUs in Brazil as of March 31, 2013, an increase of 62 per cent compared to the same period in 2012 ; and we had 78 million MAUs in India as of March 31, 2013, an increase of 50 per cent compared to the same period in 2012," the filing added.

The company said that users accessing the site on their mobiles or handheld devices are increasing internationally.

Globally, mobile MAUs rose by 54 per cent to 751 million as of March 2013 from 488 million year-ago period, especially in India, Brazil and the US, it said.

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